I run a multi-six-figure content and ghostwriting business. I've authored 15 books—including memoirs, biography, and business books—and thousands of blogs and emails for CEOs, entrepreneurs, and influencers.
I took my background in social work and applied my ability to relate to people to help my clients create connections and make more money.
Stories work in content marketing because humans are hard-wired to pass down and listen to stories from generation to generation since the Stone Age.
Stories have allowed us to survive. They stick with us.
When we hear stories, our neural pathways fire and build new connections.
According to neuroscientist Paul J. Zak, character-driven stories with emotional content causes oxytocin synthesis.
Can you believe it?
❤️Our brains make the love drug when we hear stories!
Stories make us remember ... but they also make us care.
And this matters because 95% of our purchasing decisions are emotional.
If your stories aren't relatable or create empathy, they're probably not working in terms of clicking and buying.
Stories convert.
This is why I help my clients create deeper connections with their audience and more impact on their businesses through storytelling. I pull stories out of them and help them share in a way that gets their customers to think and act.
I see it repeatedly; the entrepreneurs who make a difference are storytellers.
Can I help you tell stories in your marketing?
I believe everyone has a story to tell.
I've developed a storytelling framework for my clients that gets them results.
This T.R.U.E Storytelling Framework™ is the first step to telling better stories inside your content: emails, social posts, landing pages, short-form videos, etc.
You can take these stories to the stage, media opportunities, and brand deals. Then take these stories to the bank.