Listen up Social Sellers, UGC Creators, Etsy Shop Owners & Coaches

Tired of posting with no results?

Wondering what you should be saying instead to capture more profits in your business?

Keep reading there's a better way to create content that moves & motivates.

how to learn storytelling

Is this you?

  • You're wasting too much time overthinking your content pillars and wondering what you should post
  • ​​And when you do finally publish the crickets are singing louder than your social media engagement and DM notifications
  • Your audience and your bank account just aren't growing in proportion to the effort and mental load you put into your content game
  • ​That grimace of doubt every time you hit publish is about to be your permanent facial expression (the new RBF)
Don't question yourself any more...

It's not you, it's your content.

Donec ut dolor pretium, viverra lorem sed, porta turpis. Vestibulum non sagittis ligula. Nunc justo mauris, accumsan ut diam eget, commodo ultricies est...
Large Call to Action Headline
Large Call to Action Headline

Here's why your content is struggling...

Humans are hit with 10,000+ ads and messages a day.

It's getting more difficult to stand out in the feed, inbox and FYP.
It's only getting noisier and more cluttered.

(And thanks to AI, more generic, impersonal & forgettable 🤮)

how to learn storytelling

JUST POSTING THE SAME CONTENT CALENDAR OR AI PROMPTS 
AS EVERYONE ELSE IS NOT GOING TO CUT IT EITHER.  

❌  It doesn't work + It's not you. ❌ 

IT'S NOT GOOD ENOUGH FOR YOU, BECAUSE:

You don't want to blend in.
You're building a business to make a difference & impact in the world.

You want to call in the right prospects, not just anyone.
You want your brand to last for the long-term.


WHAT THIS REALLY MEANS

There's a B-I-G opportunity for you to create a stand-out, trusted personal brand.

One where you shine as YOUR AUTHENTIC SELF 


A brand that raving fans can't wait to hear
 *and buy* from...

It's something the most successful businesses are doing in their content marketing ... (and that you SHOULD be doing!)


The strongest brands draw more customers, partners and dollars ... 

THROUGH STORYTELLING
how to learn storytelling
how to learn storytelling
how to learn storytelling

Catherine Nikkel is a five-time nominee of the RBC Canadian Women Entrepreneur Awards, which spotlights Canada’s most accomplished and impactful women. 

Best Selling Author featured in:

  • Forbes
  • ​HuffPost
  • ​Yahoo!
  • ​Authority Magazine
  • ​Thrive Global

WHY OUR BRAINS LOVE STORIES

Hey, I'm Catherine Nikkel

I run a multi-six-figure content and ghostwriting business. I've authored 15 books—including memoirs, biography, and business books—and thousands of blogs and emails for CEOs, entrepreneurs, and influencers. 

I took my background in social work and applied my ability to relate to people to help my clients create connections and make more money.

Stories work in content marketing because humans are hard-wired to pass down and listen to stories from generation to generation since the Stone Age. 

Stories have allowed us to survive. They stick with us.

When we hear stories, our neural pathways fire and build new connections. 

According to neuroscientist Paul J. Zak, character-driven stories with emotional content causes oxytocin synthesis. 

Can you believe it? 

❤️Our brains make the love drug when we hear stories!

Stories make us remember ... but they also make us care. 

And this matters because 95% of our purchasing decisions are emotional.

If your stories aren't relatable or create empathy, they're probably not working in terms of clicking and buying.

Stories convert.

This is why I help my clients create deeper connections with their audience and more impact on their businesses through storytelling. I pull stories out of them and help them share in a way that gets their customers to think and act.

I see it repeatedly; the entrepreneurs who make a difference are storytellers.

Can I help you tell stories in your marketing?  

I believe everyone has a story to tell.

I've developed a storytelling framework for my clients that gets them results. 

This T.R.U.E Storytelling Framework™ is the first step to telling better stories inside your content: emails, social posts, landing pages, short-form videos, etc. 

You can take these stories to the stage, media opportunities, and brand deals. Then take these stories to the bank.


Storytelling is what's working with my content & ghostwriting clients.

how to learn storytelling
how to learn storytelling

WHY OUR BRAINS LOVE STORIES

Hey, I'm Catherine Nikkel


I run a multi-six-figure content and ghostwriting business. I've authored 15 books—including memoirs, biography, and business books—and thousands of blogs and emails for CEOs, entrepreneurs, and influencers. 

I took my background in social work and applied my ability to relate to people to help my clients create connections and make more money.
how to learn storytelling
Stories work in content marketing because humans are hard-wired to pass down and listen to stories from generation to generation since the Stone Age. 

Stories have allowed us to survive. They stick with us.

When we hear stories, our neural pathways fire and build new connections. 

According to neuroscientist Paul J. Zak, character-driven stories with emotional content causes oxytocin synthesis. 

Can you believe it? 

❤️Our brains make the love drug when we hear stories!

Stories make us remember ... but they also make us care. 

And this matters because 95% of our purchasing decisions are emotional.

If your stories aren't relatable or create empathy, they're probably not working in terms of clicking and buying.

Stories convert.

This is why I help my clients create deeper connections with their audience and more impact on their businesses through storytelling. I pull stories out of them and help them share in a way that gets their customers to think and act.

I see it repeatedly; the entrepreneurs who make a difference are storytellers.

Can I help you tell stories in your marketing?  

I believe everyone has a story to tell.

I've developed a storytelling framework for my clients that gets them results. 

This T.R.U.E Storytelling Framework™ is the first step to telling better stories inside your content: emails, social posts, landing pages, short-form videos, etc. 

You can take these stories to the stage, media opportunities, and brand deals. Then take these stories to the bank.


Storytelling is what's working with my content & ghostwriting clients.

how to learn storytelling

Catherine Nikkel is a five-time nominee of the RBC Canadian Women Entrepreneur Awards, which spotlights Canada’s most accomplished and impactful women. 

Best Selling Author featured in:

  • Forbes
  • ​HuffPost
  • ​Yahoo!
  • ​Authority Magazine
  • ​Thrive Global

With storytelling, Amy's community exploded from 9k to 190k

"After working with Catherine, my Facebook group community went from 9k to 190k! Through my content, I've been able to secure a ton of great partnerships, sponsorships, and have even experienced some record-breaking months in my business.

Catherine takes a vision and breaks it down into specific strategies that help me tie all aspects of my brand together.

With copy specifically, she has shown me that telling parts of my story doesn’t show weakness. Catherine has helped me create a roadmap for others' success by helping me out on my journey in sharing out to the world. She has taught me how to break down my story for the most impact and helped me with the skills to ask open-ended questions to create more conversations based on experiences and listen to my audience. 

Most of all — she has given me the skill set to break down big topics into simple, relatable stories to connect with the most people possible and create content that converts. “

Amy Smith-Hightower, Keto Mentor 

how to learn storytelling

The fastest way build trust and accelerate the buying process is through storytelling.

I can help you with my proven T.R.U.E Storytelling Framework™...

Introducing Catherine Nikkel's

SIMPLE STORY SETUP

how to learn storytelling

Discover how to use the T.R.U.E. Storytelling Framework™ to create stories that convert

ENROL FOR $197


With 4 video lessons, story examples, simple exercises and workbooks, you'll develop content that inspires your audience to think and act differently. 

4 INSTRUCTIONAL VIDEO MODULES WITH BEST SELLER AUTHOR CATHERINE NIKKEL

Log in to our beautifully-designed course platform, with insightful and practical lessons on creating stories and content that uses YOUR voice to grow your business.

AN 18-PG WORKBOOK THAT BECOMES YOUR STORY PLAYBOOK & BUSINESS ASSET


Powerful exercises, worksheets and prompts that apply the 4-step T.R.U.E. Storytelling Framework™ to help you create more influential communications, and speak directly to your ideal audience. 

INSIDER ACCESS TO A PRO CONTENT CREATOR, AUTHOR AND STORYTELLER


Email support for your storytelling progress and access the program creator through the private community.
how to learn storytelling

INSIDE SIMPLE STORY SETUP, YOU'LL LEARN:

  • 2 things your message must always be, to make an impact
  • ​​4 types of stories every business needs to tell
  • ​​How to get to know your customers better than they know themselves
  • ​5 simple steps to ensure what you create matters to your audience
  • ​​How to plan your content with great timing
  • ​The tricks to identify the emotional chords of your audience
  • ​How to spot and leverage what your competitors are doing
  • ​Writing tips that writers use to draw the audience in
  • My T.R.U.E Storytelling Framework™

4 INSTRUCTIONAL VIDEO MODULES WITH BEST SELLER AUTHOR CATHERINE NIKKEL

how to learn storytelling
Log in to our beautifully-designed course platform, with insightful and practical lessons on creating stories and content that uses YOUR voice to grow your business.

AN 18-PG WORKBOOK THAT BECOMES YOUR STORY PLAYBOOK & BUSINESS ASSET

how to learn storytelling
Powerful exercises, worksheets and prompts that apply the 4-step T.R.U.E. Storytelling Framework™ to help you create more influential communications, and speak directly to your ideal audience. 

INSIDER ACCESS TO A PRO CONTENT CREATOR, AUTHOR AND STORYTELLER

how to learn storytelling
Receive email support for your storytelling progress and access the program creator through the private community.

aka everything you need to step into your new role of 
STORYTELLER for your business

ENROL FOR $197

how to learn storytelling

Rena's audience is growing because of stories

"When I think of storytelling online or writing captivating copy there is only one person that comes to the forefront of my mind and that is Catherine Nikkel.

Her guidance has changed the way I think about writing. 

I have applied Catherine's storytelling strategies have built an audience that is not only engaged but very excited to hear what I have to share. 

I’m so grateful for Catherine’s guidance, her knowledge and the way she teaches has made me a more thoughtful content creator and I’m so grateful for her." 

— Rena Zaharov, Coach and podcast host of the Become Shatterproof 


PEEK INSIDE MY PROVEN 
T.R.U.E STORYTELLING FRAMEWORK™...

All so you can develop content that inspires your audience to think and act differently. 

👀 PEEK INSIDE 

MY PROVEN 
T.R.U.E STORYTELLING FRAMEWORK™

how to learn storytelling
how to learn storytelling
how to learn storytelling
how to learn storytelling

All so you can develop content that inspires your audience to think and act differently. 

The Simple Story Setup mini course is for business owners if:

  • You believe your unique voice needs to be heard in the marketplace
  • You ​need content creation to be simple and effective
  • ​​You know your content well, but want to level up your ability to communicate powerfully
  • ​You feel like your usual content or topics are getting stale​
  • You're ready to see more action and make more sales from your content

ENROL FOR $197

"If you want to tell better stories, you need to use this framework" 


"If you're like me and you cringe at your inbox/or Instagram feed full of promotional emails/stories that always feel like you're being sold something and think to yourself there has to be a better way, Catherine's framework is the answer."

- Brittany Gardner, Digital Marketer & Content Manager

"If you're just getting started in your business this short course is well worth your time!" 


"Simple Story Setup is to the point and gives you actionable strategies to keep in mind when growing your business. Incorporating stories into your marketing will help your audience know, like and trust you - and Simple Story Setup will teach you the best practices for doing this!" 

- Meg Ramus, Freelance Marketer

"Simply Story Setup takes the complication out of writing a story." 

- Renee Puckett, Freelance Marketer

"If you want to really connect to your ideal client taking this course will help you learn how to tell stories that will naturally make you more relatable." 

- Andrea Djafri, Community Manager 

COURSE BONUS!

ACCESS TO OUR STORYTELLERS CAFÉ COMMUNITY ($97 value)

You don't want to join another fluff filled group, and we don't either. 

So your course purchase includes access to The Storytellers Café, where Catherine and her team share daily content guidance, mindset and writing tips, professional content creation resources and special events to give you a meaningful media experience.

All the substance. No fluff.

ENROL FOR $197

COURSE BONUS!

ACCESS TO OUR FAVOURITE MINDFUL MEDIA COMMUNITY
($97 value)

You don't want to join another fluff filled group, and we don't either. 

So your course purchase includes access to The Storytellers Café, where Catherine and her team share daily content guidance, mindset and writing tips, professional content creation resources and special events to give you a meaningful media experience.

All the substance. No fluff.
how to learn storytelling

ENROL FOR $197

EXTENSIVE RESOURCE LIBRARY 

Expertly crafted with professional writing, mindset and social psychology skill, you'll get access to free workbooks, guides, checklists, cheatsheets and more.

All designed to increase your creativity, make stronger connections, tell better stories, and yes - experience more lightbulb moments.

how to learn storytelling

FAQS

How long does the storytelling course take?

Plan on 65+ minutes to watch the training modules and 1hr+ of brain time and deep thinking to fill out the workbooks to apply storytelling to your business.

How do I work with Catherine for content creation?

My client roster is full, the Simple Story Setup is the best way to learn my framework and create story-rich content for your business.

Will Catherine audit my stories?

I'll be popping into our community for surprise audit sessions. The Simple Story Setup is the best way to learn my framework and create content for your self

Do you offer refunds?

No. All sales are final. This is exact content framework I used to grow a six-figure content business and write thousands of content pieces for my clients. It works.



Ready to USE YOUR VOICE 
and MAKE MEDIA THAT MATTERS?

how to learn storytelling
Learn how to tell meaningful stories that build your business faster 
with SIMPLE STORY SETUP

Enrol for $197



All sales final.

Ready to USE YOUR VOICE and MAKE MEDIA THAT MATTERS?

Learn how to tell meaningful stories that build your business faster 
with SIMPLE STORY SETUP

how to learn storytelling

Enrol for $197

All Sales Final.
WHAT OTHERS ARE SAYING...